After reading the Omnivore’s Dilemma and Born to Run and realizing how much the food industry was hurting consumers, they aimed to start a food company based on real nutrition.
MARGAUX LUSHING: ‘Health Warrior is a seven-year-old, high-growth and plant-based superfood company based in Richmond, Virginia that might be best known for popularizing chia seeds in the consumer packaged goods (CPG) space. Cofounded by college roommates Shane Emmett and Dan Gluck, along with friend Nick Morris, after reading the Omnivore’s Dilemma and Born to Run and realizing how much the food industry was hurting consumers, they aimed to start a food company based on real nutrition. Shane and Dan’s words, “When we started the company we realized that Americans were overfed and undernourished.”
Just 12 months after launching nationally in Whole Foods Market, the brand’s signature chia-based became the top-selling bar across Whole Foods’ stores. Currently, Shane is CEO of Health Warrior, and Dan is Health Warrior’s board director and managing partner at Power Plant Ventures. Here, these two co-founders discuss the plant-based and vegan movement today and where healthy foods are headed next’. SOURCE…
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